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Taking Safety from the Executive Office to the Frontline: What to Say and Do to Demonstrate Commitment

October 6, 2020 from 3:30pm to 5:00pm Central Standard Time

Courtois Auditorium

Shae Birkey, MS, CSP

Every member of the organization fulfills a specific function to get the job done, and yet all are expected to be “responsible for safety.” How each person interprets that expectation is largely influenced by what they perceive is most important to their boss. Executives have a particularly wide scope of influence and accountability, so it is critical that they demonstrate commitment to safety through both words and actions, just as they do for production. It starts with leading by example, but true leadership goes beyond wearing proper PPE and ensuring others do the same. This session focuses on tactical activities for executives to create and sustain a culture of positive safety performance through leadership, communication, training and recognition. Safety doesn’t just happen – it is built through trust, consistency and accountability. Audience members will learn how to integrate these principles into their daily routines and performance cycles.


  • Learn the cultural trademarks of world class safety organizations.
  • Understand how to demonstrate visible commitment to safety.
  • Gain perspective on how to positively hold employees accountable.
  • Understand how proper safety metrics drive improvement.

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