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Promotion Committee
To increase the recognition of Tilt-Up construction’s growth as the preferred method of construction and further the recognition of the Tilt-Up Concrete Association as the international resource for this market.
Promotion Committee Roster
- Kim Corwin (Chair)
- Glen Stephens
- Gary Sindelar
- Roger Pritchett
- Matthew Brunt
- Laurence Smith
- Manny Linares
- Kim Messer
- Kimberly Kayler
- Wendy Ward
- Jim Baty (Staff)
Committee Correspondent Roster
- Alfonso Mesa Gomez
- Barry Cox
- Bill Sciba
- Carol Bentley
- Dana Scott
- Donald MacDonald
- Ian Blair
- John Neyer
- Mike Denson
- Patrick Holleran
- Peter Blakely
- Peter Easter
- Ray Cartaya
Areas of Responsiblity
- Monitor and propose improvements and modifications to the TCA web site and other forms of electronic communication.
- Review and propose marketing materials for marketing Tilt-Up construction.
- TCA manual The Architecture of Tilt-Up
- TCA event promotion.
Current Tasks (3/1/05)
- Investigate potential benefits of a TCA Promoter’s Tool Kit, a compilation of marketing tools developed by the TCA for the purpose of starting or supplementing current marketing resources without reinventing the wheel.
- What should this include
- What new materials are needed
- Who is the audience and which TCA members should be the focus of this benefit
- Note: Staff will conduct the interviews.
- Develop a form for case studies to make it simpler to record and compare data on Tilt-Up projects.
- Maintain focus on TCA marketing materials: specifically focus on fresh looks and updated content for older pieces and supplement resources with new pieces that will benefit the membership and/or industry.
- Proven Solutions series: should it be expanded?
- Energy Efficiency
- Tilt-Up Economics
- Market Segments series: what additional markets are needed?
- Goal of 4 more by 2007 W.O.C.
- Generate content for “How to Market Through the Use of TCA Resources” presentation and/or website Members-Only discussion.
- Redesign and update “Pride” brochure to be consistent in “feel” with Proven Solutions series.
- Review name and mission of Committee (Change to Promotion Committee)
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